Behind every player is a Rinkside Mom.

Beside her is her Village.

Rinkside Mom & Co. is a Canadian hockey mom lifestyle brand created for modern hockey moms who know hockey is never just hockey.

It’s early mornings, cold arenas, long drives, tournament weekends and the people beside you who become part of your life along the way.

Hi, I’m Natalie - mom of three, hockey mom, wife, and founder and owner of Rinkside Mom & Co.

I started Rinkside because my own Rinkside Village and I wanted modern, stylish pieces that reflected this part of our lives without feeling like traditional logos or team gear (which I still love and wear). I just wanted more - hockey mom hats and apparel I could genuinely reach for at the rink and everywhere else.

Of course, I didn’t start this alone. One of my closest Rinkside and real-life friends has been beside me from the beginning - lovingly known to us as our CEO, Chief Encouragement Officer - helping with ideas, design concepts, styles and the constant “would we actually wear this?” test.

What started with apparel quickly became something bigger.

The Rinkside Village.

Because hockey gives our kids teammates, but it gives us a team too. The Moms who save you a seat, resend the schedule 28957 times, offer to drive your kid, order you a tournament coffee and understand this life without explanation.

Every Rinkside piece is designed in Canada with real hockey moms in mind: modern, wearable and intentionally team-neutral, so it can move with you from season to season, team to team, kid to kid - and wherever life takes you that day.

And the & Co. matters too - because behind every player and beside every Rinkside Mom is a whole Village helping make it happen.

Rinkside Mom & Co. is more than something to wear.

It’s a title you already live, a community you already belong to, and a little way of recognizing the women who get it too.

You found your people.

Wear the title proudly.